‘Bala Mama’ is the latest innovation from fitness brand Bala, marking its official entry into the prenatal and postnatal wellness space with a thoughtfully designed equipment line tailored for mothers. The new collection includes four multifunctional products: the ‘Belly Band,’ ‘Birthday Peanut,’ ‘Balance Ball,’ and ‘Big Band’ — all engineered to support the changing needs of women during and after pregnancy.
Inspired by cofounder Natalie Holloway’s own journey through motherhood, Bala Mama fills a long-standing gap in the market for design-forward, educational fitness tools that prioritize safety, comfort, and adaptability. Each item serves a specific need — from relieving pressure during labor to enhancing low-impact workouts — making movement more accessible and effective for new and expectant moms.
Available on Bala’s website and through retailers like Hatch, Free People Movement, and Revolve, the Bala Mama collection reflects the brand’s continued commitment to functional, inclusive fitness.
Image Credit: Bala Mama
