‘Clean Charge’ is a large format solution which Vanity claims delivers up to a 93% reduction in plastic waste and marks huge improvements in operational efficiency and hygiene.
Part of the group’s Mindful Beauty Project, Clean Charge is what the group says is the world’s first dual purpose amenity format; hotels have the autonomy to choose a pouch or inner-bottle replacement system which are both ‘100% recyclable’ and made from recycled materials.
The pouch contains 5g plastic, the lightest in the market today and surpasses traditional rechargeable options when it comes to plastic waste.
The inner-replacement system and tamperproof bottle ensures there is no cross contamination, making it the most hygienic refillable offering.
Paul Tsalikis, founder and chairman, Vanity Group, said the packaging was the culmination of 15 years of innovation: “The sleek design and eco-credentials of Clean Charge mean that hotels no longer must compromise. They now have a format that supports them to be ESG leaders and provides a stylish guest experience and operational bliss for the team. By switching to Clean Charge, hotels can significantly reduce their carbon footprint. A 150-room hotel for example can achieve up to a 93% saving in plastic paving the way for a more sustainable future for the whole industry.”
