Travel accessories provider, Travel Blue will significantly extend its presence with a larger stand at the TFWA Asia Pacific Exhibition this year and showcase its expanding range of travel accessories, backpacks and luggage.
With more focus than ever on Gen Z, Travel Blue is offering operators in the region the chance to maximise sales from this upcoming generation of shoppers.
Taking prime position on the stand is the backpack range, now extended with new designs and colourways. The backpacks are lightweight, made from high-quality materials and affordably priced at €59-€99, fitting with Gen Z’s functionality and cost requirements. They come with a three-year global warranty.
Travel Blue Managing Director, Daniel Levin said: “The Asia market is very important to Travel Blue and a major focus for business development.
“In the past year, we have worked with retail partners to explore expanding our spaces in store. We are really pleased with this opportunity, which reflects changing consumer trends away from luxury to more affordable and practical purchases. We are really looking forward to a busy show and developing exciting plans together with our partners for the coming year.”
Travel Blue’s range also includes on-board luggage, hot-cold water bottles, twice award-winning, ergonomic neck pillows and essential electronics, such as cables, adaptors and chargers.
The affordably priced carry-on hardshell cases are made from polypropylene and have the following features: they are expandable and have embedded TSA® locks, double 3600 reinforced spinner wheels and an easy-to-grip handle integrated into the shell. Priced from €129-€169/US$129-US$169, this includes a 10-year global warranty.
The high-performance and reusable stainless steel hot-cold water bottles are made from high quality stainless steel with double-walled vacuum technology and keep drinks hot for up to six hours and cold for up to 12 hours.
Founded in London in 1987, Travel Blue has a portfolio of over 400 products available in more than 110 countries, and is a trusted brand in the travel industry. Its products are sold in airport duty free shops, luggage & bag stores, as well as online platforms and marketplaces.
