The astronomical number of eyeballs on the Apple Vision Pro during the WWDC 2024 keynote highlighted the product’s uniqueness, while also introducing a price tag that would make interested parties gulp upon hearing the figure, but it appears that some are not aware of how much the device costs. On ‘The Price Is Right’ show, the 256GB model was showcased for four contestants, and while the mixed reality headset generated heaps of attention around several regions, it appears that there might be a few who have little clue about how ludicrously expensive the headset really is.
Out of the four contestants who tried guessing the Apple Vision Pro’s price, none of them managed to come close to the actual figure
On Threads, Justin Ryan posted a video that was spotted by AppleInsider, where the host asks four contestants how much they think the 256GB model of the Apple Vision Pro costs. Given that the firm has a trillion-dollar status and the majority of individuals would be familiar with the pricing, it is interesting that none of the four people came even remotely close to the head-mounted wearable’s $3,499 figure, indicating that regular buyers expected it to be significantly more affordable than it already is.
The objective of The Price Is Right is to guess the product’s price without going overboard. The closest that one of the contestants came to the Apple Vision Pro was $1,270, and even then, it was not half of the device’s $3,499 retail price in the U.S. for the 256GB model. Then again, Apple CEO Tim Cook previously stated that the AR headset was never something that was targeted to the masses, but aimed at those who wanted to experience tomorrow’s technology today.
It appears that there are few affluent technology enthusiasts around because the Apple Vision Pro did not even garner 500,000 shipped units, highlighting that an affordable alternative could be a potential solution to help the California-based giant ramp up shipments worldwide. As for the remaining three contestants, one mentioned a price of $750, with the second one guessing a figure of $1,000, and the last one believing that the Apple Vision Pro costs $1,001.
News Source: justinryan.io